[ TRACKING INFRASTRUCTURE SETUP ]
YOUR PIXELS ARE LYING.
your ads are paying for it.
We fix your conversion tracking across the channels you advertise on, verify that the data is accurate, and hand you a measurement system you can trust.
A 5-min teardown of what's broken and what it's costing you. No obligation.
One-time implementation. No retainer required
[ THE PROBLEM ]
BAD SIGNALS.
bad optimization.
Which number are you supposed to trust?
Bad tracking doesn't just make reports messy. Google, Meta and Bing use your conversion data to decide who sees your ads, how your campaigns optimize, and where your budget gets spent.
If those signals are wrong, duplicated or missing, you're asking the algorithms to optimize against bad data. They'll do it anyway, with your money.
The platforms will never agree to the exact lead. They count differently. The job is making sure each one gets the right signal, so every number can be explained and every algorithm learns from real leads.
Counted Twice
One lead fires two conversions. The platform thinks the campaign is winning.
Never Sent
The lead comes in, but the platform never hears about it. It can't learn what works.
Wrong event
A page view or button click counted as a lead. The algorithm chases the wrong people.
[ WORKS WITH YOUR TEAM ]
ALREADY HAVE AN AGENCY? great.
We're not here to replace them. HACKTICS is the technical specialist you bring in to build, repair or verify your tracking. Everyone else keeps doing their job, with measurement they can trust.
Agencies hire us for this too. Other agencies already outsource their clients' tracking implementation to HACKTICS. If that's you, we work behind the scenes. Fix a client's tracking →
Your agency
Keeps running your campaigns, now optimizing on signals that are right.
Your marketing team
Keeps its reports and workflows, now with numbers it can explain.
HACKTICS
Builds, repairs and verifies the tracking. Then hands it over.
[ HOW WE FIX IT ]
ANYBODY CAN PASTE A PIXEL.
we build the system and prove it works.
We're not here to replace them. HACKTICS is the technical specialist you bring in to build, repair or verify your tracking. Everyone else keeps doing their job, with measurement they can trust.
Map
We find the conversions that actually matter to your business and decide what each ad platform should optimize toward.
Build
We build or repair the tracking across GTM, GA4 and the ad platforms you actually use.
Connect
We connect your ads, analytics, website and lead systems so conversion data flows where it needs to go.
Verify
We personally test your important conversion paths and confirm each event reaches the right platform.
Handoff
You get a documented measurement system your business, your team or your agency can use from here.
[ WHAT WE SET UP ]
ONE MEASUREMENT SYSTEM.
every channel that matters.
One clean, tested conversion stack across every platform you run — mapped to your real KPIs, not a pasted pixel and a shrug.
Google Tag Manager
Google Analytics GA4
Google Ads Conversions
Enhanced Conversions
Search Console
Remarketing Audiences
META
Meta Pixel
Conversions API
Custom Events
Advanced Matching
Conversion Configuration
Conversion Configuration
Retargeting Audiences
BING
UET Tag
Conversion goals
UTM architecture
CHATGPT
ChatGPT Ads Management
Conversion Events
Campaign Attribution
UTM architecture
CRM + LEAD SYSTEMS
Forms
Calls
Appointments
Source capture
ALSO
TikTok Pixel + Events API
LinkedIn Insight Tag
Only what you need. We build for the platforms you actually advertise on. We don't install every tag that exists just because it exists.
Tracking shouldn't ignore privacy, either.
Modern tracking has to account for consent settings, browser restrictions and each platform's requirements. We review how your marketing and analytics tags behave with your existing consent setup, and configure the tracking to match your requirements.
HACKTICS provides technical tracking implementation. It isn't legal advice or privacy-compliance certification.
[ THE PROJECT ]
A DEFINED PROJECT.
a defined finishline.
- 1KickoffWe collect access and map what's there now.
- 2ImplementationWe build or repair the tracking we agreed on.
- 3TestingWe test the conversion paths that matter.
- 4HandoffWe document what we built, what we verified, and any known limits.
- ✓Done.The project is complete.
[ IS THIS FOR YOU? ]
Probably for you if
- You're spending meaningful money on paid media, usually $1,500+ a month.
- You don't completely trust your conversion numbers.
- Google, Meta, GA4, your CRM or your agency report different results.
- Your tracking has been pieced together over the years.
- You've changed websites, agencies, CRMs or ad platforms and aren't sure what still works.
- You're adding a new ad channel and want the measurement right first.
- You have an agency or internal team but need a technical tracking specialist.
Probably not for you if
- You're not advertising yet.
- You only need someone to paste a basic pixel on your site.
- You mainly want ongoing analytics reporting, not implementation.
- You need a full CRM rebuild, a data warehouse or custom software.
- You run an ecommerce store. That's a different tracking world.
WHO DOES THE WORK
YOUR TRACKING ISN'T GETTING HANDED
to a junior account manager
I'm Jason, founder of HACKTICS. Tracking and attribution have been an obsession of mine for years. I've built measurement infrastructure for businesses, and other agencies have brought me in behind the scenes specifically to solve their tracking problems.
For now, I personally lead every HACKTICS tracking implementation.
HACKTICS is based in Lincoln, Nebraska, and works with businesses and agencies locally and nationwide.
"Jason didn't just move the needle at CompanyCam — he broke it."
Luke HansenFounder & CEO, CompanyCam
THE NEXT LAYER
WANT TO KNOW WHICH MARKETING
actually turns into revenue?
Getting tracking right is step one. Ad platforms are built to report conversions. TraceLever, our attribution platform, follows the lead past the conversion, through your CRM, all the way to revenue.
traced end to end
You don't need TraceLever to hire us for tracking.See how TraceLever works →
PAID ACQUISITION MANAGEMENT
And if you need help with acquisition afterward…
HACKTICS also manages paid acquisition on select ad platforms. You don't have to hire us for ads to hire us for tracking.
[ FIX MY TRACKING ]
BEFORE YOU SPEND MORE,
make sure the signals are right.
You're spending real money on advertising. The algorithms spending it depend on your conversion signals. Get those right first.
One-time implementation
No retainer required
Works alongside your agency or team
FIX MY TRACKING - STEP 1
Send us your site.
Within 48 hours you get a 5-minute video of what's broken in your tracking, plus a fixed quote to fix it. No retainer.
Free first look. One-time project if you go ahead.
Rather skip ahead and just talk? Book a 30-min call →
