BUILT ON COMPANYCAM
Saw your ad.
Booked an estimate.
Became a project.
TraceLever ties every project in your CompanyCam back to the exact ad that made it - automatically. No spreadsheet. No guessing. No “the platform says one thing, the CRM says another.”
I’ll run you a free teardown — first 5 contractors.
traced end to end
01 THE QUESTION
You spent $5,000 on ads last month. What did it make you?
Not clicks. Not “leads.” Booked estimates that turned into projects - real jobs at real addresses.
Most roofers can’t answer that. The ad platform takes the credit, the CRM tells a different story, and the truth lives in a spreadsheet nobody’s touched since March.
So every month you write the check, and you hope.
THE ONE THING
You don’t have an ad problem. You have a proof problem.
The moment every estimate and every project shows the ad that made it, spending more stops being a gamble. And nothing else in your marketing matters until it does.
02 THE PROBLEM
Nobody owns the whole picture
Meta knows the click. CompanyCam knows the project. AccuLynx knows the invoice. Your bank knows the deposit. None of them talk to each other.
So when a homeowner sees your ad, leaves, and comes back three days later to book, most tools lose the thread. That estimate gets called “direct,” and your ad gets zero credit.
You’re not missing a dashboard. You’re missing the line - the one that connects the ad on the left to the paid project on the right.
03 The report your client gets
Not a dashboard. Proof.
This is the live product — every lead, appointment and job, traced to the ad that started it. Here’s what a roofer sees on their phone.
Anonymous people we fingerprinted and matched to Meta or Google — before they ever became a lead. 22 already have.
Your ads, explained
Hey — your ads produced 3 signed jobs this month, about $18,800 of work, from $700 spent. Ask me anything.
Hax only explains your numbers. It never changes your ads or budget.
Example roofer data — the real product, real modules. Your accounts render live within a week of setup.
Built on CompanyCam
I helped build the marketing engine behind CompanyCam. Now I’m pointing that machine at the contractors who grow with it. It speaks your workflow — jobs, estimates, projects — not a software company’s idea of it.
Nobody else can say that. They’re bolting a generic tracker onto your business. We started inside one.
“Jason didn’t just move the needle at CompanyCam — he broke it. Now he’s taking everything that made us a powerhouse and putting it to work for contractors.”
Luke HansenFounder & CEO, CompanyCam
A REAL ONE
The ad most dashboards would’ve turned off.
A homeowner first found our client Jeff through a Meta ad. She wasn’t ready - went quiet for six days. Then came back on her own, filled out the form, and became a real project in Jeff’s CompanyCam. Real address in Lincoln.
On a normal dashboard, that Meta ad shows nothing - the form came six days later through a different click. That’s the ad Jeff would’ve shut off. It was quietly filling his pipeline. That wasn’t a bad ad. It was a great ad he couldn’t see.
Live in under a week. You touch nothing.
01
We connect it
Your ad accounts, your CompanyCam, your CRM. White-glove - you don’t set up a single thing.
02
It builds the trail
Every new project gets traced back to the ad that started it, automatically. First-party, so it holds up as cookies and pixels fall apart.
03
You see the truth
One report. Cost per booked project, per ad. Which campaign paid for the truck - and which one just ran up the bill.
● THE FOUNDING BETA
First 5 CompanyCam contractors. Not a waitlist.
A hands-on beta where I set the whole thing up for you and run you a free teardown of where your ad money is really going.
→ White-glove setup - I do 100% of it
→ Your live attribution report in under a week
→ A free teardown: which ads book estimates, which just run up the bill
→ Direct line to me - no tickets, no sales team
How pricing works: there’s a one-time build-out to get you wired up - then it’s free while we prove it. You only start paying once you can see which ads make projects. If it’s not showing you that, you don’t keep paying.
Rather have the ads run for you instead? See how Hacktics does done-for-you →
06 WHO IT'S FOR
Built for one kind of business
You run a contracting or home-service company
You use CompanyCam to run your jobs
You spend $3,000+/month on Meta or Google ads
You’re tired of trusting the ad platform’s version of events
Not for you if you don’t run paid ads yet. The tool needs real spend to trace.
07 WHO YOU'D BE WORKING WITH
You deal with the person who built it
$100M+
Ad-driven revenue tracked
I’m Jason. I’m not a contractor, but I’ve been on more than a hundred roofs, so I respect the grind. I built TraceLever because nothing out there fit how a roofer actually works — an estimate on the calendar, a project in CompanyCam, a job in the CRM.
You deal with me directly. Not a rep. Not a chatbot.
Get proof. Spend more.
Make more.
Stop writing the check and hoping. See which ads book estimates and make real projects.
Free. No obligation. Yours whether we ever talk or not.
5 spots · free teardown · built on CompanyCam
TraceLever - the ad-to-project tracking tool from the team at Hacktics · Built on CompanyCam