FOR COMPANYCAM CONTRACTORS
SAW YOUR AD
BOOKED AN ESTIMATE BECAME A PROJECT
We set up your tracking so every project in your CompanyCam traces back to the exact ad that made it — Meta, Google, and your CRM, finally connected.
Free. No obligation. Yours to keep whether we ever talk or not.
THE PROBLEM
NOBODY OWNS THE WHOLE PICTURE
Three tools hold three pieces of the truth — and none of them talk to each other. So the estimate gets logged as "direct," and your ad gets zero credit.
META
Knows the click. Has no idea it became a $14,000 roof.
COMPANYCAM
Knows the project. Has no idea which ad started it.
YOUR CRM
Knows the signed job. Can't trace it back to a dollar of spend.
You're not missing a dashboard. You're missing the line — the one that connects the ad to the paid project.
BUILT ON COMPANYCAM
BUILT ON COMPANYCAM
“Jason didn't just move the needle at CompanyCam - he broke it. Now he's taking everything that made us a powerhouse and putting it to work for contractors.
Luke Hansen
Founder & CEO, CompanyCam
We didn't bolt a generic tracker onto your business.
Our attribution was built inside a real roofing operation running CompanyCam every day.
It speaks your workflow — estimates, projects, job sites — not a software company's idea of it.
THE PROOF
AD → PROJECT. TRACED END TO END.
The moment a homeowner clicks your ad, leaves, and comes back days later, typing your name
straight into Google, every normal tracking system loses the thread. Watch what happens.
YOUR CURRENT MEDIA BUYER CAN'T SAY THAT.
A GENERALIST AGENCY
"Clicks are up."
Most agencies selling "growth" are generalists with a services page. They report clicks and leads and call it proof, because that's all their tools can see. They can't map your ads to CompanyCam.
HACKTICS
"We built the tool that does."
If you're on CompanyCam and running ads, that connection is the whole point, and almost nobody else can make it.
Meet TraceLever
THE TOOL THAT TIES IT TOGETHER
Built for CompanyCam
TraceLever is our attribution platform. It traces every anonymous visitor from the ad, matches them to a CompanyCam project, and follows it to a signed job in your CRM — first-party, so it holds up as cookies and pixels fall apart. We're opening a small beta to CompanyCam contractors now.
Free teardown included. Built on the tool you already run everyday.
traced end to end
WHO YOU'D BE WORKING WITH
I TOOK THE MARKETING THAT SCALES CONTRACTOR SOFTWARE, AND POINTED IT BACK AT THE OWNERS THAT USE IT.
I'm Jason, founder of HACKTICS. I'm not a contractor myself — but I've been on 100+ roofs, so I respect the work. Where I cut my teeth was the other side: I helped build the marketing engine behind CompanyCam, the app you already use on your jobs. I took the marketing that scales contractor software and pointed it back at the contractors who use it.
Built the growth engine behind CompanyCam
Enough summers on roofs to respect the work
10+ years in paid media, multiple 7 figures managed
You deal with me. No sales team, no room of closers.
WHO IT'S FOR
BUILT FOR CONTRACTORS WHO RUN ADS.
Roofing
HVAC
Solar
Painting
Remodeling
Restoration
Exteriors
Siding
Gutters
THIS IS FOR YOU IF
You run a roofing or home-exterior company
You use CompanyCam to run your jobs
You spend $1500+/month on Meta and/or Google
You're tired of trusting the ad platform's version of events
If you document your work in CompanyCam we can connect your ads to it.
GET STARTED
FREE TRACKING TEARDOWN
Start with a free tracking review - we'll show you exactly where the thread breaks, and what it's costing you.
FREE 5-MINUTE TEARDOWN
See what your ads are actually doing.
Drop your website. In 48 hours I'll send a personal video of your real accounts — what's booking estimates, what isn't, and what's just noise. No call. No pitch.
Free first look. One-time project if you go ahead.
Rather skip ahead and just talk? Book a 30-min call →
WHAT YOUR FREE TEARDOWN INCLUDES
01
5-Min Video
✓ A personal 5-minute video walking through your marketing stack
02
BLINDSPOTS
✓ Exactly where your tracking goes blind - and what it's costing you
03
COMPETITORS
✓ Which competitors are outspending you in your market
Ready To Skip The Teardown?
Let's just talk→
BECAUSE IT'S THE FASTEST WAY TO SHOW YOU SOMETHING TRUE.
Most contractors have no idea their tracking is broken. It's not obvious, and nothing in the reporting tells you. We'd rather show you than pitch you.
No obligation - the findings are yours to keep, hire us or not.
No sales team, no pressure - you deal with me. One straight conversation, not a room of closers.
Nothing held back - the real review, not a locked teaser.
Do I have to use CompanyCam?
No we can still potentially trace your ads to the jobs in your CRM if your integration allows - however, we've got the CompanyCam piece down nailed down and it's the core of how this works.
Who runs my ads?
You do, or you can hire our team. You cover the ad budget directly; we never touch it.
What does it cost?
The review is free. Engagements are customized and tailored to your specific need.
What if my tracking's already fine?
Then it's a short call and we both get on with our day - and you've confirmed something worth knowing.
FREE TRACKING REVIEW
Ready to skip the teardown?
Book your free call.
No pressure - just straight talk. Grab the slot that works and we'll come prepared with a look at your setup.
BEFORE YOU BOOK
FREQUENTLY ASKED QUESTIONS
Do I need to prepare anything?
No. Don't pull reports, don't build a deck, don't clean anything up. We look at your public setup before the call, and the messier it is the more useful the call is. Showing up is the whole ask.
What if I already have an agency?
That's most of the people we talk to, and it isn't awkward. This is a look at your tracking, not a pitch to replace anyone. Plenty of these calls end with you taking the findings back to your current agency and asking them to fix it. That's a fine outcome. Or if you need us to run your ads that's very much within our wheelhouse.
What if my tracking turns out to be fine?
Then we'll tell you that and you'll have spent thirty minutes confirming something worth confirming. We're not going to invent a problem to sell you a solution - the whole point of doing this before the pitch is that it stays honest.
Is this actually free, or is it free like a "free estimate"?
Actually free. No card, no contract, no deliverable held back until you buy. We're not a good fit for most of the companies we talk to, and we'd rather find that out in thirty minutes than three months.
What if I'm not running ads yet?
Then this probably isn't for you yet, and we'd be wasting your time. We work with roofing and home service companies already spending at least $3,000 a month on Meta or Google — below that there isn't enough data for any of this to tell you anything.
How much do your charge?
The teardown is free. Engagements are customized and tailored to your specific need.
Not ready to book? See how the tracking actually works.
