BUILT ON COMPANYCAM
Saw your ad.
Booked an estimate.
Became a project.
TraceLever ties every project in your CompanyCam back to the exact ad that made it - automatically. No spreadsheet. No guessing. No “the platform says one thing, the CRM says another.”
I’ll run you a free teardown — first 5 contractors.
traced end to end
01 THE QUESTION
You spent $5,000 on ads last month. What did it make you?
Not clicks. Not “leads.” Booked estimates that turned into projects - real jobs at real addresses.
Most roofers can’t answer that. The ad platform takes the credit, the CRM tells a different story, and the truth lives in a spreadsheet nobody’s touched since March.
So every month you write the check, and you hope.
THE ONE THING
You don’t have an ad problem. You have a proof problem.
The moment every estimate and every project shows the ad that made it, spending more stops being a gamble. And nothing else in your marketing matters until it does.
02 THE PROBLEM
Nobody owns the whole picture
Meta knows the click. CompanyCam knows the project. AccuLynx knows the invoice. Your bank knows the deposit. None of them talk to each other.
So when a homeowner sees your ad, leaves, and comes back three days later to book, most tools lose the thread. That estimate gets called “direct,” and your ad gets zero credit.
You’re not missing a dashboard. You’re missing the line - the one that connects the ad on the left to the paid project on the right.
03 The rEVENUE TRAIL BEGINS
Not a dashboard. Proof.
This is the live product - every lead, appointment and job, traced to the ad that started it. Here’s what a roofer sees on their phone.
Anonymous people we fingerprinted and matched to Meta or Google — before they ever became a lead. 22 already have.
Your ads, explained
Hey — your ads produced 3 signed jobs this month, about $18,800 of work, from $700 spent. Ask me anything.
Hax only explains your numbers. It never changes your ads or budget.
Example roofer data — the real product, real modules. Your accounts render live within a week of setup.
Built on CompanyCam
I helped build the marketing engine behind CompanyCam. Now I’m pointing that machine at the contractors who grow with it. It speaks your workflow — jobs, estimates, projects — not a software company’s idea of it.
Nobody else can say that. They’re bolting a generic tracker onto your business. We started inside one.
“Jason didn’t just move the needle at CompanyCam — he broke it. Now he’s taking everything that made us a powerhouse and putting it to work for contractors.”
Luke HansenFounder & CEO, CompanyCam
A REAL ONE
The ad most dashboards would’ve turned off.
A homeowner first found our client Jeff through a Meta ad. She wasn’t ready - went quiet for six days. Then came back on her own, filled out the form, and became a real project in Jeff’s CompanyCam. Real address in Lincoln.
On a normal dashboard, that Meta ad shows nothing - the form came six days later through a different click. That’s the ad Jeff would’ve shut off. It was quietly filling his pipeline. That wasn’t a bad ad. It was a great ad he couldn’t see.
Live in under a week. You touch nothing.
01
We connect it
Your ad accounts, your CompanyCam, your CRM. White-glove - you don’t set up a single thing.
02
It builds the trail
Every new project gets traced back to the ad that started it, automatically. First-party, so it holds up as cookies and pixels fall apart.
03
You see the truth
One report. Cost per booked estimate and per project, per ad. Which campaign paid for the truck - and which one just ran up the bill.
● THE FOUNDING BETA
First 5 CompanyCam contractors. Not a waitlist.
A hands-on beta where I wire the whole thing up for you and you see where your ad money is really going.
→ Every ad-driven project in your CompanyCam shows the ad that made it.
→ Your true cost per booked estimate and per project, by ad, inside a week.
→ I wire it up myself: Tag, CompanyCam, Meta, Google. You don't touch much - we just need access.
→ Direct line to me. No tickets, no sales team.
→ You need: CompanyCam, ads running on Meta or Google, and a website that books estimates.
If your site can't book an estimate or your tracking is missing entirely, that's a build job. HACKTICS quotes it separately, and you'll know before you pay anything.
How pricing works: How pricing works: onboarding is free for the first 5. Then TraceLever is free until the first ad-driven project shows up in your CompanyCam, or 60 days, whichever comes first — that's when your subscription starts. Founding rate: $149/mo, locked for as long as you stay.
Rather have the ads run for you instead? See how HACKTICS does done-for-you →
06 WHO IT'S FOR
Built for one kind of business
You run a contracting or home-service company
You use CompanyCam to run your jobs
You spend $1,500+/month on Meta or Google ads
You’re tired of trusting the ad platform’s version of events
Not for you if you don’t run paid ads yet. The tool needs real spend to trace.
07 WHO YOU'D BE WORKING WITH
You deal with the person who built it
$100M+
client revenue driven at hacktics
I'm Jason. I'm not a contractor, but I've been on more than a hundred roofs, so I respect the grind. Where I cut my teeth was the agency side: I helped build the marketing engine behind CompanyCam, then ran ads for contractors through HACKTICS.
After all that spend, I still couldn't show a roofer which ad made which project. Nothing out there fit how he actually works - an estimate on the calendar, a project in CompanyCam, a job in the CRM. So I built TraceLever.
You deal with me directly. Not a rep. Not a chatbot.
FAQ
Straight answers
What does TraceLever cost?
$149 a month, flat. No per-user or per-project pricing. Onboarding is free for the first 5 founding contractors. You pay nothing until the first ad-driven project shows up in your CompanyCam, or 60 days, whichever comes first. The founding rate is locked for as long as you stay.
Do you run my ads?
No. TraceLever shows you which ad made each estimate and each project. It never touches your campaigns or your budget. If you want the ads run for you, that’s Hacktics, the agency behind TraceLever, and it’s a separate engagement.
What if my tracking is broken or missing?
Onboarding covers the wiring: the TraceLever tag, your CompanyCam, your Meta and Google accounts. If your site can’t book an estimate, or there’s no tracking at all, that’s a build job. Hacktics quotes it separately, and you’ll know before you pay anything.
What counts as an “ad-driven project”?
A project in your CompanyCam whose homeowner we traced back to a click on one of your ads, even if they left and came back days later through a different door. Referrals, repeat customers, and organic jobs are yours; we don’t label them, and we don’t count them.
What do I have to do?
Give us access. That’s it. We connect your ad accounts, your CompanyCam, and your CRM if you have one, and your report is live within a week. You don’t set up a single thing.
I’m not on CompanyCam. Can I still use it?
Not yet. TraceLever is built on CompanyCam, and the project in your CompanyCam is the proof we trace to. If you’re on a different job app, join the list and we’ll tell you when it’s supported.
Can I cancel?
Any time, from your account, no call required. Your data stays yours.
Get proof. Spend more.
Make more.
Stop writing the check and hoping. See which ads book estimates and make real projects.
Free. No obligation. Yours whether we ever talk or not.
5 spots · free teardown · built on CompanyCam
TraceLever - the ad-to-project tracking tool from the team at Hacktics · Built on CompanyCam